Privacy Policy

Who We Are

Age In Place UK is an independent website providing reviews and guides on senior care technology for UK families. We operate at ageinplaceuk.co.uk. You can contact us at hello@ageinplaceuk.co.uk.

For the purposes of UK data protection law, Age In Place UK is the data controller for personal data collected through this website.

What Information We Collect

Information you give us

If you contact us via email or our contact form, we collect:

• Your name
• Your email address
• The content of your message

Information collected automatically

When you visit our website, we may automatically collect certain technical information, including:

• Your IP address (anonymised)
• Browser type and version
• Pages visited and time spent on each page
• The website that referred you to us
• Device type (desktop, mobile, tablet)

This information is collected via Google Analytics and is used solely to understand how visitors use the site so we can improve it. We do not use it to identify individuals.

Cookies

Our website uses the following cookies:

• Essential cookies — store your dark/light mode preference. These are necessary for the site to function correctly.
• Analytics cookies — Google Analytics (if enabled) to understand site usage. These are anonymised.
• Affiliate cookies — if you click an affiliate link to Amazon or another partner, that partner may set a cookie to track the referral. This is subject to their own privacy policy.

How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and messages
• Improve the content and user experience of the website
• Monitor site performance and fix technical issues
• Comply with our legal obligations

We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling.

Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Legitimate interests — for analytics that help us improve the site
• Contract performance — to respond to your messages and enquiries
• Legal obligation — where required by law

How Long We Keep Your Data

We retain contact form submissions and emails for up to 2 years. Anonymised analytics data is retained for up to 26 months as per Google Analytics default settings.

Third-Party Services

Our website uses the following third-party services which may process data:

• Google Analytics — website analytics. Google Privacy Policy
• Google Fonts / Fontshare — font loading. Your IP address may be sent to their servers when fonts are loaded.
• Amazon Associates — affiliate links. If you click through to Amazon, their privacy policy applies. Amazon Privacy Notice
• Awin — affiliate network. Awin Privacy Policy

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — ask us to delete your data
• Right to restrict processing — ask us to limit how we use your data
• Right to object — object to our processing of your data
• Right to data portability — request your data in a portable format

To exercise any of these rights, please email us at hello@ageinplaceuk.co.uk. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

External Links

Our website contains links to external websites. We are not responsible for the privacy practices of those sites and recommend you read their privacy policies when you visit them.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to check this page periodically.

Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at hello@ageinplaceuk.co.uk.

Last updated: March 2026